how to start your own personalised gift business

A personalised gift is a gift you know someone will love because it has their name on it. A person can create a portrait of themselves, their family or friends and print it onto a mug, t-shirt or other products.

The idea for the business came about when I was working in the advertising industry and had to come up with new ideas every day.
I realised that there are so many people out there who have no idea how to start their own business and they usually end up doing something they don't want to do just because they don't know what else to do. So I decided to turn my hobby into a full-time business and help others do the same thing.

Ok, now let's see what you need for your business

  • Step 1: Find your niche

Finding your niche is the most important thing to do when starting a business. What are you good at? What are you passionate about? What do you know more than others? There are so many ways to find your niche. You can brainstorm, research what other people in your industry do, or even just go with something that sounds fun to you.

The best way to start is by doing some research! Find out what people in your industry are doing and how they make money. Then think of a way that you could specialize in that area and make it work for you!

Personalised gifts have been around for a while now, but the idea of personalised gifts has evolved. You can now find all sorts of personalised items in shops and online stores.

If you are interested in starting a business that sells personalised gifts, then you need to find your niche. This means finding something that people will want to buy from you and not from anyone else.
This means you want to be more unique, and bring more value. People are able to spend hundreds on a unique personalised gift for their loved ones.

  • Step 2: Find an artist or a service for your drawings
The first step is to find an artist or a service for your drawings. You will need someone who can draw the pictures that you want for your products. You can either hire an artist to work for you or use a service like, where you can find someone who will draw it for you.
Plava Designs sources the best artists around the world who will deliver high-quality digital files so you can print them on everything you want and deliver them to your clients.
Hiring artists to draw your designs for your business is really important, even if you can draw them yourself, hiring other artists will give you more time to focus on growing your business.

After finding the artist, the next step is to find a supplier of products that are suitable for your drawings. This could be anything from colouring books and pencils, to t-shirts and bags. Make sure that the product is not too expensive if you are just starting out.

You will also need to create a website, so people can buy from you online as well as offline stores like Etsy or eBay. Etsy is really the best option for personalised gifts if you're just starting out.

  • Step 3: Find a print-on-demand service

It's a good idea to find a print-on-demand service for your personalised gift business. There are many companies that offer these services, but you have to be careful and look at their terms and conditions before you sign up with them.

Print-on-demand services are becoming increasingly popular in the printing industry. These services allow you to print your own designs or images on a variety of products. They have been used for personalised gifts, wedding invitations, and even business cards.

The benefit of these types of printing services is that you can print your design as many times as you like without having to invest in a large quantity of stock. You can also choose from a wide range of products, such as mugs, t-shirts, phone cases, canvas and so on.

  • Step 4: Make keywords research

The start-up process for any business is always difficult. However, when you are starting your own personalised gift business, it can be especially challenging.

One of the first steps in starting your own personalised gift business is to make a list of keywords that you want to rank for. Keywords are words or phrases that people search online when they are looking for gifts.
When people search online, they type keywords into the search bar and then their browser will show them the most relevant pages on the internet. Make sure to focus more on long-tail keywords
as they are less competitive, and more than 70% of the sales come from long-tail keywords search.

Here are some niche ideas for you:

Custom wedding portraits

Wedding gift portraits are a great way to start your own personalised gift business. The portraits will be a perfect gift for the bride and groom, their parents or even their grandparents.

The best part about this business is that you can easily set up your own personalized website or blog. You can also use social media platforms like Facebook, Instagram, and Pinterest to promote your products.

Some of the best custom wedding portraits are


Faceless portraits

Personalised illustration in Disney style

Cartoon portraits

Custom line drawings

Custom pet portraits
renaissance pet portrait mockup

There are many ways to start your own pet portrait business, but the best way is to find a niche that you love and then find a way to add value to that niche.

It's not just about the painting. Your service should be personalized, so it's important that you are able to communicate with customers in order to provide them with the most accurate and detailed portrait possible.

A personalised gift business is a great way to make money. You can sell custom pet portraits on canvas, for example.

People really care about their pets, because let's be honest, they are part of the family, unfortunately, pets don't have a long life, and most pet owners want at least a portrait for them.

One of the most popular and uncompetitive styles of pet portrait is the Renaissance pet portrait. This is the best and most uncompetitive niche so far.

Birthday portraits

For birthdays people usually want something funny, something to be remembered.
Some of the best ideas for your personalised birthday gifts are:

Custom Simpson's portraits

Caricature drawing

Family Guy personalised portrait

Bob's Burger portrait

These birthday personalised gifts are best printed on canvas or on t-shirts

Back to blog