What Can You Learn from 10 of the Most Memorable Logos in the World?

What is a logo?

A logo is usually a simple and abstract design that represents the brand of a company.
It is typically one colour, although there are some brands that have their logos in more than one colour.
It can take various forms like text, symbols, or images. The logo can be created by the company itself or it may be provided by an external party.
The name of the company is generally written next to the logo so that customers know who provides the product that they are purchasing.
A logo is usually a simple and abstract design that represents the brand of a company. It is typically one colour, although there are some brands that have their logos in more than one colour.
It can take various forms like text, symbols, or images. The logo can be created by the company itself or it may be provided by an external party.

Logos are the symbols, icons or images that represent the company. They are used to identify the brand and often work as a marketing tool.
They can be designed by an individual, a team or an agency.


The logos in this list are some of the best created and have stood out for their creativity and design.

1) The Nike Swoosh Logo
Nike logo

This logo is one of the most famous in history and has been successful for more than 50 years now. It is simple, yet highly recognizable even if you don't know what Nike is.
The Nike Swoosh logo is one of the most memorable and recognizable logos in the world.

The Nike Swoosh Logo was created by a graphic design student named Carolyn Davidson, based on sketches she had made of classical Greek athletic figures.

Nike CEO Phil Knight saw it and knew there was something special about it.

The Nike swoosh symbolizes motion, speed, power and precision. It is unique because it manages to capture a sense of motion within a still image, which is an extremely difficult feat to achieve.

Nike has been using this logo since 1971 as their official trademark.


2) The Apple Logo
apple logo

This logo was created by Ronald Wayne in 1976 and it has since become one of the most iconic logos of all time.
It is simple but meaningful with its bite taken out of it to represent one of the founders, Steve Jobs. Apple has always been using the apple logo. The first thing that comes to mind is that it is a fruit.
However, if we look at this logo from a different angle, it can be seen that the apple logo could be seen as a human-like face with an open mouth.
This logo is not just an apple but also symbolizes how humans are innovators and creators of modern technology.



3) The IBM Logo
IBM logo

This is one of the earliest logos ever created and has had a lasting impact. It was designed in 1911 for the Cincinnati Cream Company but eventually morphed into its current form.
The IBM logo is a well-recognized identity and stands as one of the most memorable logos in history.

The logo serves as a visual representation of the company's values and culture since it was created in 1956. The logo hasn't changed much over the years in terms of design, but its meaning has evolved.

One can take many lessons from this successful company, such as:


- Making your brand stand out by making it unique

- Focus on your corporate values

- Focus on the message rather than meaningless design



4) The FedEx Logo
FedEx logo

Designed by Fred Smith in the 1970s, this logo has become synonymous with fast deliveries since then. It was designed to look like a shooting star, representing the company's name.
The FedEx logo is one of the most memorable in the world. It can be easily identified because of its colour, font and shape.
All of these are designed and created in such a way that it gives instant recognition to the stakeholders. This is done by using action words as well as brief, bold, capitalized letters.
The color red signals to the receiver that this is urgent and requires immediate action. Similarly, the shape of this logo shows movement at a high speed which makes it more memorable than other logos.
The FedEx Logo: The FedEx logo is one of the most memorable in the world because of its colour, font and shape - all carefully chosen for their ability to convey distinctive meanings quickly and easily.
The red colour highlights urgency when paired with white text on a dark background (indicating speed), while the diagonal slash of the letter X, as well as its bold capitalization, creates a sense of movement.



5) The Coca-Cola logo
CocaCola logo

Introduced in 1886 as "The Pemberton Medicine Co., Atlanta," this was the first Coca-Cola ad on display outside of its store.
It has been one of the most famous logos for more than 100 years now
The Coca-Cola logo is recognized by everyone who drinks the beverage. It is one of the most famous logos in the world because of its sleek design and colourful background.
But it's not just a pretty face - the design has actually been carefully crafted to have a powerful impact on viewers, which can be seen as soon as they look at it.

It was created by an artist named John Pemberton, who drew up the first rendition in 1886. He used his own sketch of waves from an ocean scene to create this iconic symbol.

The Coca-Cola logo was designed for two purposes: It needed to be catchy and memorable enough for people to recognize it easily but also designed so that it would reflect what the company stands for happiness and joy.



6) McDonald's logo
McDonald's logo

People often say that it is the logo that made McDonald's what it is today. But in order to understand that, one has to look at how the company started.
The earliest McDonald’s logo was a picture of brothers Dick and Mac McDonald, who were the founders of the fast-food chain in 1940. When the company was incorporated on January 31, 1948, its name also became McDonald’s.
This was done because it is impossible to trademark a word. In 1965, McDonald’s moved into a new logo with blue and yellow arches over a red background. That logo still exists today but has been updated with modifications.
A year later, the company changed their logo to the Golden Arches because of the popularity of the arches at that time. This model is still used today and has been modified a few times since then.
The McDonald's Golden Arches became a recognizable symbol - so much so that there are even TV shows and movies with titles which include "Golden Arches."



7) Google logo
Google logo

The company’s logo has come a long way from the first version with the quirky font and the hand-drawn doodle of a man in shorts.
The Google website shows the evolution of the logo. It is interesting to see how Google's logo has been changing through time.
.The first logo was made by Larry and Sergey, who has been pictured in their original incarnation. The second version of the logo was used from 1998 to 2003.
In 2003, Google introduced a new logo that they describe as "fluid". This is when the company adopted a new font based on the handwriting style of its first employee, Sergey Brin.
The logo used from 2003 to 2007 was known as the "Sergey Brin" logo. In 2007, the company introduced a new logo that is still in use today.



8) Facebook logo
Facebook logo

The Facebook logo can be seen all around the world, it’s a mark that has been copied and turned into memes. As one of the most recognizable logos in the world, it has been carefully crafted to create an emotional connection with people who see it.
Facebook successfully creates an emotional connection with their users by reminding them (we) of our childhood memories, feeling included and accepted in social circles. These are all things that Facebook wants to represent as part of its identity.
When a business decides to create an identity, it must be aware of what the personal brand means to its products. When a company creates their own identity, it is important for them to have a clear idea of what the key elements are.



9) Mercedes logo
Mercedes logo

There are many logos that are remembered for their excellence and the Mercedes logo is one of them. The Mercedes logo has been in use since 1909. The logo is a representation of a three-pointed star which reflects the power of three and also stands for luxury, excellence and innovation.
The colours red, silver and black in the logo represent success, ambition and action respectively. Mercedes’s logo not only reflects its values but also connects with its customers on an emotional level.



10) Amazon logo
Amazon logo

Amazon is an online retail company that was created to sell books. The logo of Amazon is one of the most recognizable logos in the world and was designed with simplicity in mind. Below are some things that you can learn from one of the most memorable logos in the world.

- Logos are important for a company to represent its brand and create a memorable impression on customers.

- Simple logo designs usually work best because they make it easier for customers to remember them.

- Logos should also be flexible enough to work on all types of products a company sells as well as different types of media like print, tv, and web.

- The colours that are used in a logo should have meaning and be easy to understand quickly at first glance so people know what they stand for.



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